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The growing obsession with convenience and cleanliness is driving demand for packaging features that enable efficient and hygienic product use. Based on recent analysis from GlobalData, we examine how consumers’ preference for new experiences over new products will drive technology growth in packaging.

Also in this issue, we find out more about an unusual pack design for fortune cookies that uses dark humour to put a “brutally honest and pessimistic” spin on a traditionally sweet offering, and consider how a plastic bottle format with an internal dosing closure, currently used for a laundry care product, could cross over into other categories.

We also take a look at a single-use shaving cream pack that dissolves when it makes contact with water, and explore how new packaging innovations can enhance the appeal of baby care products for both infants and adults.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

Digital in Demand
Recent research indicates that consumers’ preference for new experiences over new products will drive technology growth in packaging. Consumer analyst Veronica Zhupanova explores the impact of this rising trend.
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Twisted Treats
Traditional fortune cookies are known for their lighthearted prophecies. However, one brand has turned this trend on its head through a range of cookies with a dark sense of humour. GlobalData takes a look at the pack design that bites back.
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Squeezy Solutions
Exploring developments outside your own market sectors can be a useful source of inspiration for manufacturers. Using GlobalData research, Eloise McLennan explores how a design currently used for a laundry care product could cross over into other categories.
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Clean Shaven
Deciding how much shaving cream to pack while travelling just got a lot easier with the debut of single-use shaving cream. Tom Vierhile finds out more.
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Baby Products
The arrival of a baby is a life-changing event for many parents, requiring them to adjust to a different lifestyle and face various challenges. Eloise McLennan draws on GlobalData to examine new packaging innovations that add benefits to baby products.
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Next issue preview: August 2017

Based on recent analysis from GlobalData, we take a look at some of the key trends in the US packaging market, explore the role of “smart” technology and e-commerce in the global packaging industry and examine an innovative double-walled bottle that preserves the product flavour of oil.

Plus, we find out more about a portable hairspray pack that offers beauty solutions on-the-go, take a look at a new packaging format that lets consumers snap and pour their way to five-a-day and examine how packaging can add value to dairy products.

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About GlobalData

GlobalData is a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the GlobalData Intelligence Center enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. GlobalData’s coverage is unrivalled in its depth, geographic scope and local insights. Find out more on