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In this issue of Inside Packaging, we look at how new print technologies could accelerate immersive AR experiences, learn how new consumer expectations are driving change amongst luxury brands, and hear from Delta Global about how luxury brands are keeping up with sustainability.

We also speak to Huskee about their reusable coffee cup made from coffee husks, examine how the caps and closures sector is responding to emerging packaging trends, and discuss how packaging looks set to change in the near future.

Finally, we ask if marketing can turn consumers into unconscious environmentalists, and break down how UK grocer Iceland is leading the way on packaging in the retail space.

In this issue 

AR – bringing brands and packaging to life

Brands are beginning to look beyond the humble QR code to deliver more immersive AR experiences, a trend which new print technologies could rapidly accelerate. Alan Potts, design & innovations director at DS Smith, explains.

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Luxury packaging in focus

New consumer expectations are driving change amongst even the most established luxury brands and an awareness of our rapidly changing world is critical for designers working in the luxury packaging sector today. Stefan Pryor, market sector manager for packaging at James Cropper, explains.

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High-end vs sustainable: how can luxury packaging win at both?

With sustainability currently leading evolution in the packaging sector, the luxury packaging market must find a way to tap into this trend, whilst maintaining its high-end appeal. Deborah Williams talks to Robert Lockyer, CEO of luxury packaging company Delta Global, to find out more.

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From husk to cup: cracking cup sustainability with Huskee

With cup recycling increasing and coffee grounds reused to make items such as furniture and footwear, it’s not just the coffee bean that is contributing to sustainability – it’s the husk too. And this is the case for Australian-based reusable coffee cup company Huskee. Deborah Williams talks to Michael McFarlane, Huskee’s HuskeeSwap implementation manager, to find out more.

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Safety first: how are caps and closures changing with emerging packaging trends?

Caps and closures play a key role in product safety as one of the final sealing elements for a package. Callum Tyndall finds out how the sector is changing in response to emerging packaging trends.

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The next five years: how are pack formats changing?

Packaging is rapidly evolving as manufacturers struggle with sustainability, experiment with new materials, and engage with emerging trends. Callum Tyndall examines the changing shape of packaging.

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Can marketing turn beverage consumers into unconscious environmentalists?

Ben Cooper asks if companies can use their marketing muscle to nudge consumers into making greener choices in the beverage aisle – whether they realise it or not.

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UK grocer Iceland leads way with resolve on packaging

UK grocer Iceland is among the retailers leading the way on packaging and, rightly, remains undeterred, Ben Cooper writes – even if consumer behaviour can be frustrating.

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Next issue preview

In the next issue of Inside Packaging, we ask whether alternatives to plastic are always the best or most sustainable choice and talk to Kaffeeform about their cups made from coffee grounds.

We also look at how a deposit return scheme might be applied to the UK and hear from Ethique, the world’s first zero-waste beauty brand.

Plus, we speak to the ADEPT Waste Group about the plastic packaging tax planned for the UK and take a look at how UK grocer Iceland is among the retailers leading the way on packaging.