Ardagh Group designs new limited edition bottle for Absolut

5 October 2016 (Last Updated October 5th, 2016 18:30)

Ardagh Group, a Luxemburg-based glass container manufacturer, has designed and produced a range of limited-edition bottle for Absolut vodka.

Ardagh Group, a Luxembourg-based glass container manufacturer, has designed and produced a range of limited-edition bottle for Absolut vodka.

Featuring an asymmetric design and new colour, the new range, Absolut Facet, will be launched at a global event to be held from 19 October this year in Amsterdam, Netherlands.

Ardagh manufactured a total of two and a half million bottles of Absolut Facet at its plant in Limmared, Sweden.

Absolut global communications director Gaia Gilardini said: “With the Absolut Facet limited edition bottle, we want to celebrate the unexpected and encourage people be open to the different journeys a night could take you.

“To further demonstrate this, our latest #AbsolutNights campaign also aims to inspire people to celebrate spontaneity and the connections you make along the way.”

"Bringing such a complex design into volume production required painstaking and very detailed preparation."

A number of faces have been created at the round edges of the bottle in order to catch light.

Ardagh Group Sweden and Denmark glass development manager Fredrik Källqvist said: “We have been closely involved in several ground-breaking Absolut projects such as ‘Unique’ with four million differently designed bottles, but each new project encourages us to raise the bar even higher and Facet is no exception.

“Bringing such a complex design into volume production required painstaking and very detailed preparation, as did replicating the colour to the highest degree of consistency across the complex design and to the required wall thickness.”

Ardagh recently launched a new edition of its Nitro slim can, which features a nitrogen-filled, in-can capsule at the bottom.


Image: New Absolut Facet bottle range. Photo: courtesy of Ardagh Group.