North America’s branded food company Conagra Brands has partnered with plastic packaging manufacturer Berry Global to present a new package design for its Swiss Miss Hot Cocoa line.
The packaging is developed in partnership with Berry Global’s Blue Clover Studios, including manufacturing, packaging and business stakeholders.
Made of recyclable plastic, the new easy-grip container has a wraparound in-mould label and space-efficient tapered cube design.
The firm will initially use the new design for Conagra Brands’ 38oz-sized Swiss Miss Milk Chocolate Hot Cocoa Mix.
Conagra Brands sustainable development senior director Katya Hantel said: “This redesign is an important step forward on our sustainable packaging journey.
“We will adopt the recyclable cube design over the next several years, supporting Conagra’s target to make 100% of its plastic packaging renewable, recyclable or compostable by 2025.”
With this move, Conagra’s Swiss Miss Hot Cocoa line will switch from round canisters to a recyclable cube.
According to Berry Global’s analysis, the new light blue packaging design reduces the carbon footprint by 15% and will save more than 1,000 gallons of diesel fuel a year.
Blue Clover Studios design director Scott Fisher said: “The magic happens when the right people come together early and often, which saves time in the long run when launching a new custom package.”
In May, Berry Global Group agreed to supply sustainable packaging for Mondelēz International’s cream cheese brand Philadelphia.