Digimarc, a digital watermarking technologies provider, has entered into a strategic partnership with industrial automation solutions provider Omron

The collaboration aims to change production processes across industries by integrating Digimarc’s digital watermarks with OMRON’s machine vision technology. 

This industrial automation solution offers a novel approach to digital product identification. 

It will enable manufacturers to prevent mismatched components or mislabelled products. 

It will also enhance production process speed and efficiency while optimising the distribution and fulfilment of packaged goods. 

Digimarc chief product officer Ken Sickles said: “Today, more than ever, brands face heightened pressure to adhere to new industry regulations, streamline operations, and meet consumer expectations for quality, authenticity, and sustainability. 

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“Through our partnership with OMRON, we now deliver an industrial automation solution that addresses these needs head-on – increasing efficiency, adhering to quality and regulatory standards, and providing actionable, real-time data insights.” 

In addition, the solution supports the recovery, sorting, and recycling of packaging materials, thereby reducing environmental waste and improving the quality and quantity of post-consumer recyclate. 

Machines equipped with this facility can identify, inspect, and initiate track-and-trace processes, improving traceability, security, and compliance across various industrial operations. 

Once implemented, digital watermarks automate the identification of packaging collection and sortation at material recycling facilities, enabling brands to meet future challenges and consumer expectations with minimal additional investment. 

OMRON Industrial Automation EMEA CEO Fernando Colás said: “Our customers in the consumer goods sector face increasing demands for safety as well as high-quality, sustainable packaging. 

“By integrating Digimarc’s advanced digital watermarking technology into our machine vision solutions, we provide innovative packaging solutions that reduce unnecessary materials and prevent mislabelled or mispackaged products.” 

In February this year, Digimarc announced the availability of Digimarc Recycle after its successful trial in multiple countries.