American mass media and entertainment company The Walt Disney Company has pledged to enhance transparency and reduce plastic usage across its operations. 

Starting in 2025, the company will disclose its plastic consumption in certain business areas. 

In addition, it plans to establish new reduction targets in various properties by 2026.  

The initiative is a response to growing consumer demand for sustainable practices and reduced plastic waste. 

This new agreement was brokered by shareholder advocates at Green Century, alongside Environment America and Public Interest Research Group’s affiliated mutual fund partner.  

Environment America’s Beyond Plastic campaign director Celeste Meiffren-Swango said: “Customers are increasingly seeking alternatives to plastic in their lives and the environment. It’s encouraging to see large corporations like Disney heeding this call. 

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“We’re excited to see Disney taking steps to reduce its impact on plastic pollution.” 

Disney’s sustainability efforts are not new as the company had previously committed to eliminating single-use plastic on its cruise ships by 2025. 

The company has also introduced plastic-free packaging and significantly reduced litter from its wholly owned and operated parks and resorts.  

Its goal is to achieve zero waste in landfills by 2030. 

Massachusetts Public Interest Research Group executive director Janet Domenitz said: “Disney does not need magic to make plastic disappear from the Magic Kingdom and beyond. They just need to make the commitment. Given all we know about the adverse effects of plastic waste on the environment and public health, reducing that waste would be a fairytale ending.” 

In April last year, Tetra Pak teamed up with The Walt Disney Company to revitalise its dairy drinks categories