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December 21, 2020

Graphic Packaging launches IntegraFlute solution for e-commerce

Paper-based packaging solutions provider Graphic Packaging International (GPI) has launched a new hybrid solution for customers in the ecommerce space.

Paper-based packaging solutions provider Graphic Packaging International (GPI) has launched a new hybrid solution for customers in the ecommerce space.

Named IntegraFlute, the durable, right-sized hybrid structure features a flexible inner bag and a GPI’s LithoFlute outer carton.

According to Graphic Packaging, IntegraFlute will serve as an alternative to rigid plastic containers and multiwall bag-in-box solutions.

The new sturdy and sustainable packaging seeks to address the demand for viable Ships In Own Container (SIOC) e-commerce solutions.

In addition, it helps improve consumer convenience and efficiency, provides opportunities to enhance branding and merchandising and reduce the use of packaging materials.

Graphic Packaging new product development director Chuck Tarlton said: “IntegraFlute is a true omnichannel solution. For the customer, it palletizes directly and can be conveyed and shipped without additional packaging.

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“With reduced headspace, it’s sized to be sortable, meaning it can be processed through e-commerce fulfilment centres, which improves handling and delivery. Essentially, it increases efficiency and reduces everything else, cost, waste, materials, supply chain issues, for a streamlined experience.

“For consumers, the branded carton provides a seamless packaging solution from doorstep to pantry to recycle bin. The package arrives ready to use with easy-carry handles, simple dispensing features and is an ideal structure for efficient in-home storage.”

Furthermore, IntegraFlute is available in sizes up to 20lb and is compatible with a wide range of categories, such as bulk food products, pet products, home and garden products and more.

The company also noted that products packaged with its IntegraFlute solution can also be purchased via Amazon.

Tarlton added: “We strive to deliver SIOC solutions that minimise packaging headaches, enhance brands and simplify e-commerce fulfilment. IntegraFlute does this with fibre-based, fully recyclable designs that meet the needs of a variety of categories.”

Earlier this month, Graphic Packaging expanded its global research and development (R&D) centre in Louisville, Colorado, US.

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