Environmental non-profit organisation Greenpeace has denounced New Zealand’s plastic waste crisis with a new video.

The CGI (computer-generated imagery) video shows Auckland’s Eden Park stadium filled with a billion single-use plastic bottles, representing the number of throwaway single-use plastic bottles sold in New Zealand every year.

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The video marks the first day of Plastic Free July, an initiative by the Plastic Free Foundation that aims to reduce global plastic waste.

Greenpeace is calling for a shift to a reusable model for drinks and a ban on single-use plastic bottles in New Zealand.

Greenpeace spokesperson Jessica Lee stated: “Individual action alone can only ever make a small dent in the plastic pollution crisis. We have to see action from the government to bring about lasting change.”

In 2023, the country implemented its ban on thin plastic bags, as part of the government’s wider initiative to minimise the use of single-use plastics.

But according to Greenpeace, these efforts are thwarted by major corporations such as the Coca-Cola Company and PepsiCo. The pair have been identified by Break Free From Plastic as the world’s top plastic polluters.

Lee continued: “Over 100,000 people have signed our petition calling on the government to ban single-use plastic bottles, and we hope this stark illustration of the sheer volume of plastic bottles sold in New Zealand every year will prompt even more people to join the call.”

Greenpeace recently expressed its disappointment at the fourth round of talks for a Global Plastics Treaty in May 2024, which aims to end plastic pollution and forge an international legally binding agreement by the end of the year.