Gressingham Foods has partnered with sustainable packaging solutions companies, Coveris and Ravenwood, to provide linerless packaging for its fresh duck portion products in a bid to reduce its carbon footprint and save 24 tonnes of waste material per year.
The new linerless packaging is said to have led to carbon emissions savings of 3,400 CO2 on kg per year and reducing the carbon footprint by approximately 3,400.96 CO2 in kg per year.
“Working with Coveris and Ravenwood has been hugely successful, with both companies understanding our two-part vision to reduce our carbon footprint, whilst retaining our premium look and feel,” explained Rebecca Alderton, brand manager at Gressingham Foods.
She added: “As one of the only independent brands in the meat, fish and poultry aisle, we needed the linerless labels to mimic the appearance of the sleeve packaging as much as possible in order to retain our brand recognition and shelf appeal, whilst proving that more eco-friendly packaging changes can be achieved in the sector.”
The new linerless labels from Coveris replace Gressingham Foods previous three-tier packaging process, which Gressingham describes as labour-intensive and time-consuming.
The process involved Darfresh film on thermoformers on portions of fresh and raw duck and then hand-applying cardboard sleeves to every pack. A third stage was sometimes used to apply a promotional label.
The new packaging will roll out in stores this month.
Earlier this week (4 April), sustainable chemical company Indorama Ventures (IVL) announced a collaboration with sustainable polyethylene terephthalate barrier film (PET) manufacturer Evertis to improve circularity in PET food tray packaging.
