British supermarket Iceland Foods has announced its first street food and children’s rages made with paper-based packaging.
Iceland recently became the first major retailer globally to pledge commitment to the elimination of plastic from all of its own-brand products by 2030.
In accordance with the plan, the frozen food specialist will introduce into the market its first paper ranges, which, it claims, will help save a total of 150 tonnes of plastic every year.
The first own-brand ranges to use environment-friendly packaging, Mumbai Street Co and Hungry Heroes, will be available in stores from 19 February.
In order to make the packs sustainable, Iceland claims to have used the latest technologies, among which are paper-based trays that can be recycled through domestic waste collection and in-store recycling facilities.
Richard Walker, Iceland managing director, said: “We’ve been working on our plastic-free pledge for the last 18 months and wanted to quickly demonstrate our commitment to it. The launch of these latest ranges in new recyclable board trays is just the start of Iceland’s journey to becoming plastics-free.
“The ranges have been carefully developed so that shoppers can now enjoy fantastic quality food at great prices, without future generations having to pay for their dinner.”
The retailer’s plastic-free initiative has had a considerable effect on the UK government’s approach to the problem, leading 200 MPs to call for other British supermarket chains to follow Iceland’s example.
The project was developed in partnership with Alder Hey Children’s Charity, with 5p of each Hungry Heroes pack sold going to the cause, and in consultation with Greenpeace.
Iceland head chef, Neil Nugent, who developed the new ranges, said: “These are two of our biggest own-brand launches to date and are a culmination of a year of research and development.”