Flavoured water brand Lemon Perfect has replaced its original 12oz bottles with new 15.2oz sizes across its entire portfolio. 

This change comes as a direct response to consumer demand for more of the company’s flavoured lemon water in each single-bottle serving.

The larger bottle size aims to enhance Lemon Perfect’s retail visibility, especially in convenience store refrigerators in America. 

The new bottles are set to offer consumers approximately 10% savings per ounce, with a suggested retail price of $2.29.  

Lemon Perfect expects this strategic move to provide customers with added value while bolstering the brand’s market presence. 

Furthermore, the company is launching three new flavours: Blueberry, Coconut, and Watermelon, expanding its product range. 

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By GlobalData

Lemon Perfect founder and CEO Yanni Hufnagel said: “We’ve been perfecting these exciting new flavours for the last two years and have been waiting for the launch of our larger bottles to add them to our lineup. 

“From day one, we’ve prioritised taste – while maintaining all the health benefits of organic lemon water – in flavour innovation.  

“Our three new flavours earned rave reviews in all our consumer testing and were particularly praised for maintaining Lemon Perfect’s mouthwatering drink experience. With Blueberry, Coconut, and Watermelon added to our core, Lemon Perfect’s lineup is unparalleled in the Flavor-Enhanced Water category, and we can’t wait for America’s enthusiastic feedback.” 

Lemon Perfect is available at major retailers across the US, including Publix, Kroger, Target, and Albertsons. 

Last year, Lemon Perfect received ‘Plastic Neutral’ certification from plastic action platform rePurpose Global.