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May 24, 2021

Mars Wrigley launches sustainable packaging with How2Recycle

Mars Wrigley has developed a more sustainable 30-piece Orbit Mega Pack in partnership with How2Recycle.

US-based food products manufacturer Mars Wrigley has partnered with standardised labelling system provider How2Recycle to develop a more sustainable packaging option for its Orbit Gum.

The 30-piece Orbit Mega Pack features an outer plastic package that can be recycled in around 50% of recycling streams in the US, with more locations to be made available in future.

Intended for on-the-go durability, the product is available on shelves for purchase at retailers across the nation and offered in Peppermint and Spearmint flavours.

Mars Wrigley US Gum and Mints senior director Ivonne Andreu said: “We are delighted to partner with How2Recycle for Orbit Mega Pack as society begins to seek fresh breath on the go once again and celebrate more in-person moments this year.

“We’re committed to our Mars Wrigley’s purpose of Better Moments, More Smiles and to making a positive societal impact through more sustainability and increased recycling transparency on our Orbit Mega Pack.”

The Orbit Mega Pack comes with How2Recycle’s on-pack step-by-step guide on how to recycle each part of the pack.

The packaging is in line with Mars Wrigley’s sustainability effort to transform its packaging portfolio and make it fully reusable, recyclable or compostable by 2025.

It follows Mars Wrigley’s business partnership with biopolymer manufacturer Danimer Scientific, in which the two companies will develop innovative home compostable packaging.

Mars Wrigley and Danimer Scientific will initially focus on smaller and single packs, which are likely to be the most littered and less recycled.

In March, Amcor and Mars Food collaborated to design an easier-to-recycle microwavable rice pouch.

Launched in the UK, the pouch uses Amcor’s AmLite HeatFlex technology to maintain the shape, long shelf-life, functionality and high safety standards of Mars Food’s products.

Since last month, Mars Food has rolled out the design for its Uncle Ben’s Ready to Heat wholegrain rice product across Tesco stores.

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