Nestlé’s coffee brand Nescafé has developed what it claims to be the first instant coffee refill pouch in the UK.
Designed for Nescafé Gold Blend and Nescafé Original, the recyclable pouch is intended to improve efficiency while reducing packaging material.
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It weights 150g, making it 97% lighter than the brand’s 200g glass coffee jar, and is resealable to preserve freshness.
The pouch can be recycled at more than 5,000 stores in the UK and through kerbside collection in Ireland.
Nescafé Gold Blend is now available in the refill pouch for purchase in all major retailers, while the Nescafé Original refill pouch is due to be introduced later this month.
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Nescafé Soluble Coffee managing director Sophie Demoulin said: “We know that Nescafé lovers are getting more concerned about the sustainability credentials of the products they consume.
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By GlobalData“We are therefore really proud to launch this new coffee pack that offers our fans the same great coffee and the iconic rich aroma that they love in less packaging whilst offering better value for money.”
Nescafe is launching the new refill pouch as part of its ongoing efforts to make its packaging more sustainable.
The brand aims to reduce the use of virgin plastic across its operations by one third by 2025 and ensure that all coffee for its Nescafé products made in the UK is 100% responsibly sourced.
In January this year, Nestlé trialled paper packaging for its KitKat chocolate bar in Australia in partnership with supermarket chain Coles.
The new wrapper is exclusively available at select Coles stores across Western and South Australia and the Northern Territory.
It features a thin metal barrier film to keep the bar fresh and has a recyclable Australasian Recycling Label (ARL).
In November last year, Nestlé Group’s unit Nespresso developed paper-based, home compostable capsules as part of its sustainability efforts.
