US-based agricultural cooperative Ocean Spray and recycling company TerraCycle have partnered to launch a free recycling programme.
The Ocean Spray Recycling Programme enables consumers to recycle Ocean Spray flexible plastic Craisins dried cranberries and snack packaging for an alternative use.
Consumers participating in the programme can send their flexible plastic packaged Ocean Spray Craisins dried cranberry products to TerraCycle, where it will be melted into hard plastic.
The remoulded plastics can be used to produce new recycled products including park benches and picnic tables.
Ocean Spray global corporate affairs head Christina Ferzli said: “We are thrilled to partner with TerraCycle and their new Loop programme to advance Ocean Spray’s commitment to sustainability so that we can leave the earth a better place for the farmers and families we serve.
“We embrace TerraCycle’s innovative platform as a brand-new way to approach the process of recycling, especially as we honor Climate Week and consider the steps we are taking as an organisation through all of our sustainability efforts to continue this work in a meaningful way.”
In addition to the programme, Ocean Spray is collaborating with TerraCycle’s Loop platform to design and launch products in reusable packaging.
Under this programme, consumers can order Ocean Spray products from Loop’s e-commerce platform and return the packaging to Loop for reusing.
Earlier this month, American fast-food company McDonald’s partnered Loop to pilot a new reusable cup model across select McDonald’s restaurants in the UK next year.