Since its acquisition by GTCR in 2021, PPC Flex has been growing steadily in the North American market. Credit: Ployda.s via Shutterstock.

US-based company PPC Flexible Packaging has refreshed its branding and visual identity to further reinforce its position as a key player in the flexible packaging industry.

The Buffalo Grove, Illinois-headquartered company has unveiled a newly abbreviated name for itself, ‘PPC Flex’, reflecting its ‘agility and adaptability’ in the sector.

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Alongside reimagining its brand identity, PPC Flex will have a new tagline – ‘Purposeful. Powerful. Packaging’.

This is set to showcase the company’s commitment to delivering advanced packaging solutions that combine functionality with purpose and strength.

PPC Flex has further aligned its purpose, strategy, and core values to its new branding to promote future growth.

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The company also decided to adopt a unified approach within its cross-functional team, which will be referred to as ‘ONE PPC’, which is expected to solidify PPC Flex’s stature as a preferred employer within the industry.

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The latest milestone builds on the company’s long journey of establishing itself as a ‘distinguished force’ within the packaging industry through ten successful strategic acquisitions, as well as organic expansion and growth in the last six years.

In 2019, PPC Flex acquired American packaging company Popular Ink, followed by the acquisition of another business, Consumer Packaging Group, in September 2021.

Later in October 2021, PPC Flex itself was acquired by Chicago-based private equity company GTCR.

Since then, it has grown steadily to become a major competitor in the North American packaging market.

With its team of design and packaging professionals, PPC Flex currently specialises in delivering creative packaging solutions by incorporating the latest technologies into its products.

The company mainly supports clients in the pharmaceutical, healthcare, microelectronics, nutraceuticals, pet supply, and consumer packaging industries.