India-based ethnic snack food company Haldiram’s Nagpur has partnered with European aseptic carton packaging provider SIG to expand into the dairy segment.
The partnership comes as Haldiram’s Nagpur is opening a manufacturing facility for long shelf-life dairy products with an investment of around €12m ($13.57m).
As part of the collaboration, SIG will supply the snack company with a high-speed CFA 1224 filling machine for combiblocXSlim carton packs, which will be used to fill products into aseptic carton packs.
With the capacity to fill 24,000 carton packs an hour, SIG’s filling machine is intended to support Haldiram’s Nagpur’s growth over the next few years.
In addition, the machine provides flexibility and can help the company manufacture products in multiple volumes.
Haldiram’s Nagpur marketing director Neeraj Agarwal said: “With SIG, we know that we will be able to extend this in a big way into the ethnic beverages category.
“We will be able to introduce beverages that consumers really enjoy, in the right sized packaging that suits different consumption occasions.”
Haldiram’s Nagpur will offer buttermilk under the name Matka Jhatka, which will be packaged in 200ml combiblocXSlim carton packs.
The company will also sell a variety of Lassi, Aam Panna and Jal Jeera products among others in the combiblocXSlim packaging.
SIG India country manager Vandana Tandan said: “We are really excited about working with Haldiram’s Nagpur.
“Their ambition to create differentiated products has perfect synergy with SIG’s filling system, which allows maximum flexibility.
“We believe that with Haldiram’s, we will introduce some really innovative products and grow together in this exciting category of ethnic beverages.”
Earlier this week, SIG agreed to acquire Pactiv Evergreen’s carton packaging and filling machinery businesses in China, Korea and Taiwan, which trade collectively as Evergreen Asia, for around $335m.