Smurfit Kappa assists Granja Mantiqueira with e-commerce launch

28 June 2019 (Last Updated June 28th, 2019 11:16)

Smurfit Kappa has designed e-commerce packaging for Granja Mantiqueira, allowing the Latin American egg provider to promote its brand and Egg Club scheme.

Smurfit Kappa assists Granja Mantiqueira with e-commerce launch
Smurfit Kappa designs innovative e-commerce packaging for Latin American egg provider. Credit: Smurfit Kappa.

Smurfit Kappa has designed e-commerce packaging for Granja Mantiqueira, allowing the Latin American egg provider to promote its brand and Egg Club scheme.

The corrugated and paper packaging company created the food encasing for Granja Mantiqueira, the Latin American firm that provides the Egg Club initiative, which consumers can use to order eggs online for home delivery in Brazil.

The packaging is based on a briefcase-type look with handles for carrying. It has been designed to maintain the eggs’ freshness and solidity throughout the production and delivery process.

Biodegradable, renewable and 100% recyclable, more units of the new form of packaging can also be delivered within each shipment.

Smurfit Kappa Brazil CEO Manuel Alcalá said: “The fragile nature of eggs was a key factor in this project. We took a data-driven approach and used our eSmart service tools to design a fit-for-purpose and attractive packaging solution.

“We reviewed all aspects of Mantiquiera’s supply chain to ensure that all products were delivered in perfect condition with no damage or breakages.

“Made from paper-based packaging, the packs we created are optimised for the e-commerce sales channel, meeting the needs of customers looking for a faster and more efficient delivery to their homes.”

Smurfit Kappa said its packaging systems have aided business growth for several companies it is working with.

eSmart is designed to enhance all aspects of packaging from the packing line, to the supply chain, to customer experience.

The eSmart process helps consumers manage complexity by analysing their business across 12 key areas, from optimising their planning, increasing supply chain efficiency and delivering a positive customer experience.

Smurfit Kappa has operations in 23 European countries and in another dozen nations across North and South America.

In March, Smurfit Kappa said that it has seen a marked increase in the number of companies seeking sustainable replacements for shrink film for multipacks.

Having launched its Better Planet Packaging initiative in 2018, Smurfit Kappa has been working on a portfolio of products designed to replace shrink film, starting with the Nor-Grip solution.