Recycling company Sparklo has achieved a major milestone in Middle East and North Africa (MENA) with the installation of 100th artificial intelligence (AI)-powered recycling solution, Sparklomat.

Sparklomat is claimed to be an innovative reverse vending machine that leverages machine learning algorithms to optimise the recycling process.

According to Sparklo, the recycling solution can accurately identify and sort recyclables, thereby increasing efficiency and reducing contamination.

In addition, the technology scales up the recycling potential of each item.

The company in its official LinkedIn account said: “Recycling in the region has never been this rewarding! Each time you deposit a bottle, you’re not only contributing to a greener planet but also earning rewards.

“Our commitment to sustainability and innovation has already garnered support from key industry leaders in the MENA region. Launching its operation in the UAE, Qatar and Saudi Arabia.”

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The company aims to install thousands of recycling machines in the region in the next years as it plans to recycle millions of bottles and cans of general waste annually.

The move is also intended to make the recycling process more accessible for communities.

Earlier this month, Sparklo and Coca-Cola Hellenic Bottling Company Armenia installed the first Sparklomat in Armenia.

The company also partnered with Gulf earlier this month to launch Sparklomats in Georgia to collect plastic and aluminium.

Sparklo had then stated: “Sparklomats are the first recycling solution for the general public in Georgia providing a new ecological approach for the country. Sparklo’s main goal is to collect all the plastic in Georgia nationwide by offering innovative solutions that make recycling an easy and convenient habit accessible for everyone.”