Two companies have developed a spoon-in-lid packaging solution for the infant formula market in New Zealand, Australia, and East Asia.
The solution aims to depart from traditional packaging that places spoons inside formula cans. This development incorporates a plastic spoon securely sealed within the over-lid, with a transparent die-cut lid provided by UK-based pre-cut lidding manufacturer Chadwicks.
The over-lid and scoop are injection-molded by New-Zealand based Tekplas, and all the components of the packaging including the aluminum can, over-lid, scoop, and die-cut lid, are reportedly fully recyclable.
Tekplas general manager Scott Laurence explained that “The issue with the existing packaging is that the scoop becomes submerged within the contents of the can. With this solution, consumers can open the over-lid, peel away the clear pre-cut lid, and have the scoop spoon available for use.”
Chadwicks general sales manager for Australia and New Zealand John Harrison added: “Packaging must combine functionality and user-friendliness to meet customer expectations, and the key to achieving this is through collaboration and innovation. This application of a die-cut lid is a novel approach for both Chadwicks and Tekplas.”
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Packaging volumes in the global baby care industry was 8,941.4bn units in 2022. The market is anticipated to grow at a CAGR of less than 1% during 2022-2027.