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March 9, 2020

Starbucks begins NextGen sustainable cup trial

International coffee chain Starbucks has today launched its NextGen trial, which will implement sustainable cups from the NextGen Cup Challenge in selected stores.

By Jessica Paige

International coffee chain Starbucks has today launched its NextGen trial, which will implement sustainable cups from the NextGen Cup Challenge in selected stores.

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The trial is part of the NextGen Cup Challenge and will see cups lined with biodegradable polybutylene succinate (BioPBS) plastic circulated in selected stores in Vancouver, Seattle, San Francisco, New York, and London. The BioPBS lining makes the cup compostable and recyclable.

The trial is designed to test customer in-store experience with the specific goal of there being no noticeable difference in performance between the NextGen cup and the current cup that is used in stores.

The NextGen Cup Challenge was co-founded by Starbucks and McDonald’s and established in partnership with New York-based investment firm Closed Loop Partners and global consortium NextGen Consortium.

The NextGen Cup Challenge began in 2018 to find innovative solutions for single-use cups. Twelve winners were announced in February last year.

Starbucks has since researched and evaluated the quality and performance of the winning cups and identified one of the winning solutions as ready to implement in stores.

Starbucks is now working with Closed Loop Partners and the NextGen Consortium to continue testing the various challenge winners, including further testing of the BioPBS-lined cup to assure that it has better recyclability than the current cup.

The trial contributes to Starbucks’ goal of becoming resource-positive, which included aims to develop eco-friendlier stores and shift from single-use to reusable packaging.

Starbucks last week placed a temporary ban on reusable cups to prevent the spread of Covid-19 Coronavirus outbreak.

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Dissolvable packaging is designed to replace conventional plastic bags, films, labels, and pouches. This end-of-life solution is non-toxic and leaves no trace of microplastics. Upstream innovation means this packaging 'designs out' the waste often associated with plastic bags, and also means consumers are not forced to deal with finding a solution to plastic waste. Use our Foresights report to understand the future of dissolvable packaging, and formulate winning strategies for the road ahead. This report covers:
  • Drawbacks and advantages to dissolvable packaging
  • Current industry applications
  • Consumer insight into priorities surrounding sustainability and packaging
  • The pathway and considerations for dissolvable packing in terms of mass adoption and commercialization
Read our full report to gather key insights that will better inform your decision making, and help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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