Tata Elxsi, a product engineering and design services company, has introduced an eco-friendly packaging design for the Vatika shampoo range in the United Arab Emirates market.
The design reflects a shift towards sustainability, with a 15% reduction in plastic usage per 400ml pack when compared with the previous design.
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With the new packaging, Tata intends to reduce plastic usage without compromising the bottle’s usability, functionality, and structural integrity.
The update reportedly reduces greenhouse gas emissions by 20% and plastic usage by 128t yearly.
Virtual engineering techniques were also used to optimise the design, with it featuring a refined silhouette to appeal to Vatika’s predominantly female customer base.
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Tata chief designer Shyam Sunder B K said: “Our design reflects Vatika Naturals’ commitment to sustainability and natural ingredients, creating a fresh brand identity through natural motifs in shampoo and conditioner packaging.
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By GlobalData“At Tata Elxsi, sustainability is more than an objective; it’s at the core of our design ethos. We strive to create solutions that deliver exceptional user experiences while being ecologically responsible. Every design decision is a step towards a future where technology and sustainability are in harmony.”
Tata, a fully integrated global design and technology consultancy, has more than 13,000 design researchers, strategists, technologists, and engineers.
