US-based reusable packaging company Tosca has partnered with circular reuse platform Loop to expand the adoption of reusables.

Tosca will become the primary cleaning provider for Loop products in North America from the first quarter of next year.

The ISO-22000 certified packaging provider said it will maintain industry-best food safety practices.

Tosca provides services such as reusable crates and pallets, as well as Internet of Things (IoT) enabled reusable point-of-sale displays.

The company said these are a ‘natural fit’ for Loop’s supply chain.

Tosca and Loop will engage in sustainability forums and aim to increase consumer education to drive the adoption of reuse.

Tosca president and CEO Eric Frank said: “I’m confident our partnership (with Loop) will broaden adoption of reusables to all parts of the supply chain and consumer products space.

“Our industry-leading wash process is uncontested in the market and has given our customers so much confidence over the years.

“It is exciting to offer that value and the strength of our infrastructure to support Loop as it brings the circular future closer to reality.”

Launched in May 2019, Loop is a circular reuse platform for primary packaging developed by recycling business TerraCycle .

The platform creates a circular system by offering consumers packaging that can be reused until the end of its life.

TerraCycle and Loop CEO Tom Szaky said: “As consumers continue to ask for reusable models, it’s important for Loop to have partners who are not only aligned on our vision but have the capacity to expand with us across the globe.

“Tosca has been working in reuse through secondary packaging for more than 60 years so it makes sense we would combine efforts to increase accessibility to reuse.”

Last month, TerraCycle launched a recycling initiative in the US in partnership with meal delivery company Feast & Fettle .