Indian technology solutions provider Redington has teamed up with The Printer House (TPH) to handle the distribution and support of the Orient L&P Series, a digital printing system for label and packaging applications.
Redington will be responsible for sales, service and consumables for the Orient L&P Series throughout India.
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The alliance represents Redington’s move beyond commercial printing into the packaging and labelling space, according to CXO Media.
Orient L&P Series by TPH is designed and manufactured in India.
The partnership intends to enhance access to these solutions in both domestic and international markets, supporting the government’s Make in India initiative via Redington’s distribution and service network.
Redington digital printing vice-president Ramesh KS stated: “As we continue to strengthen our presence in the digital printing ecosystem, we are delighted to announce our partnership with The Printer House, under which Redington will exclusively manage the sales, service, and support for the Orient L&P Series.
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By GlobalData“This collaboration marks an important step in our strategic expansion beyond commercial printing to the fast-evolving labels and packaging segment. With this, Redington is proud to promote a high-quality Made in India digital printing press designed for the Indian market and unlock access to the product across international markets.”
According to industry estimates cited by CXO Media, the Indian packaging industry will exceed $80bn by 2026, supported by expansion in e-commerce, fast-moving consumer goods and export manufacturing.
The Printer House managing director Rishab Kohli stated: “It is with great pride that we at The Printer House, together with Redington, can bring to the Indian market a homegrown digital inkjet solution for the labels and packaging sector.
“This partnership will usher in a new age of printing in India, providing world-class equipment and service that will enhance global competitiveness and foster long-term growth.
“It marks a truly momentous milestone for India’s label and packaging industry and will help accelerate its transformation in the years to come.”
