Label product / Credit: UPM Raflatac

At stand 5D41, UPM Raflatac is inviting visitors to explore what it describes as its cutting-edge sustainable labelling products. The focus will be on transitioning to eco-friendly alternatives and closing the packaging materials loop, says the Finnish company.

Visitors will witness the practical application of PureCycle label wash-off solutions, designed to enhance PET and HDPE recycling. This demonstration exemplifies UPM Raflatac’s commitment to sustainability, the company says in a release.

Rêverie 3 collection

UPM Raflatac presents the Rêverie 3 label material collection, catering to the wine, spirits, and beverage sector.

In the words of the company, “The collection embraces circularity by using recycled fibres in aesthetically attractive labels and demonstrates, via unique collaborations with five leading Spanish designers, that sustainability and impactful design can work together to deliver stunning results.”

Ocean Action label material

Unveiling Ocean Action, the world’s first certified label material to combat ocean-bound plastic pollution.

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This innovative solution not only prevents plastic waste from polluting oceans but also helps brand owners meet their recycled content targets for packaging. It’s a versatile choice for home and personal care, food, and beverage products.

CarbonNeutral® product portfolio

UPM Raflatac presents its CarbonNeutral® product portfolio, aimed at reducing the environmental impact of labels. These certified products span the entire label lifecycle, enabling customers to offer carbon-neutral printed and converted labels.

This development builds upon UPM Raflatac’s Label Life service, recently validated by DEKRA, a leading international assurance service provider.

Linerless and pressure-sensitive labelling solutions

The CarbonNeutral® certified products encompass linerless label options for various end uses, including hospitality, e-commerce, logistics, and grocery retail.

Visitors can witness the benefits of linerless labelling in action. Additionally, the portfolio includes lower-carbon range RAFNXT+ pressure-sensitive labels, designed for applications in food, logistics, and home care packaging.

As UPM Raflatac takes centre stage at Labelexpo Europe 2023, it emphasises sustainability and innovation in self-adhesive paper and film products, showcasing solutions that, the company says, will resonate with today’s eco-conscious consumers and businesses.