China-based Greatview Aseptic Packaging has developed new traceable milk cartons with unique quick reflex (QR) codes printed on its aseptic packages.

The development is in line with China’s revised food safety law that requires manufacturers to establish full supply chain traceability systems.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Consumers can use smartphones to trace item-level information about the milk contained in the carton by scanning the printed QR codes.

"Making instant online payments, gaining bonus points and giving consumers specific information about the product inside are but a few of the choices that will be just a touch away for consumers."

The new traceable cartons will be used to package China Mengniu Dairy’s Selected Meadow brand products.

Greatview has partnered with Tencent’s WeChat and Chinese retailer RT-Mart for Mengniu to apply the technology in promoting its Selected Meadow Traceable+ milk brand.

See Also:

Commenting on the development, Greatview CEO Jeff Bi said: "China’s revised ‘Food Safety Law’ now requires manufacturers to establish full supply chain traceability systems.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

"Greatview’s development of item-level traceable cartons using QR codes has been in anticipation of this legal trend and allows Greatview carton products to carry their own separate ID.

"Smartphone-carrying consumers who scan the codes can be instantly associated with the individual products they purchase. Making instant online payments, gaining bonus points and giving consumers specific information about the product inside are but a few of the choices that will be just a touch away for consumers."

Greatview is one of a select few integrated providers of aseptic packaging material and related services globally.

The company provides dairy and non-carbonated soft drink producers with customised, high-quality and competitively priced aseptic packaging that is fully compatible with standard roll-fed filling machines.