With the packaging technology used by counterfeiters becoming ever more sophisticated, it is vital that businesses take action to combat these threats and protect not only their brand, but also their customers.
As products compete for consumer attention on shop shelves, creating the right first impression has never been so important for brands. While multi-channel marketing undoubtedly plays a key role in building this image, product packaging is at the fore when it comes to point-of-purchase consumer decision making.
Thanks to new installations and technological developments, the print landscape has rapidly evolved in recent years. One area where these advances have had a significant impact is in digital print packaging.
Brands around the world are waking up to a new dawn in packaging production. Digital printing, it seems, is the solution of the future, offering a wealth of brand benefits, enhanced consumer experiences, and a reduced carbon footprint.
Taking a pioneering step toward sustainable food packaging, ProAmpac, the flexible packaging leader, has announced that it is producing a high-barrier pouch made with 25 percent post-consumer recycled (PCR) materials in collaboration with nut butter maker Justin’s.