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  1. AlpVision
15 April 2013

Invitation to Media Briefing at INTERPHEX 2013

Members of the media are invited to a briefing on AlpVision’s breakthrough mobile authentication solution for pharmaceutical anti-counterfeiting at INTERPHEX 2013.

Using a regular iPhone, AlpVision’s authentication solution is designed to detect AlpVision’s Cryptoglyph® and Fingerprint™ technologies, two covert safety features that produce no visible markings and require no additional consumables, no special reading devices and no production changes.

AlpVision’s authentication application applies to a wide variety of pharmaceutical products, including packaging and labelling (folding cartons, labels, and blister packs), as well as plastic moulded parts and medical devices (vials and syringes, containers and lids, test tubes and caps).

Working in real-time, verification takes less than three seconds, including time to pick up the product and position the smartphone over it. AlpVision’s mobile authentication solution can also combine product authentication objectives with marketing and consumer interaction.

Who: AlpVision What: Booth Briefing When: Wednesday, 24 April 2013, 1.00pm-1.30pm Presentation: 1.00pm-1.15pm One-on-one demonstrations: 1.15pm-1.30pm

Where:

INTERPHEX 2013 Booth #3988 Javits Center 655 W 34th St New York, NY 10001

On April 3 2014, the European Commission published an updated version of the Tobacco Products Directive (2014/40/ EU), effectively repealing 2001/37/EC.
This document outlines exactly what the European Commission's revised Tobacco Products Directive means for brand owners.
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