Avery Dennison launches pressure-sensitive label

2 November 2011 (Last Updated November 2nd, 2011 18:30)

Avery Dennison Label and Packaging Materials has introduced a new pressure-sensitive labelling system for meat and dairy packaging.

Avery Dennison Label and Packaging Materials has introduced a new pressure-sensitive labelling system for meat and dairy packaging.

The label called Avery Dennison Shrink PS is applied to shrinkable bags off-line or in-line prior to filling, vacuum sealing and has been engineered to survive the vacuum-shrink process without wrinkling.

According to the company, the system offers labelling flexibility and the opportunity to differentiate products at a later stage in the packaging process, and helps food processors to reduce or eliminate multiple sets of preprinted shrink bags in inventory while cutting overall costs.

The labels have shrinking behaviour and conform and shrink with the bags and packaged products when immersed in hot water following vacuum sealing. They are water-resistant, have a permanent adhesive and can be attached to the bags using automatic label applicators, the company said.