Enjoy Life Foods has unveiled new packaging for its complete product portfolio featuring the unofficial shade of food allergy awareness, bright teal.
The company will initially introduce the Grain & Seed Barsin new packaging at Natural Products Expo East.
The new series combines three types of the ancient grain sorghum in Banana Caramel, Cranberry Orange, Chocolate Marshmallow and Maple Sweet Potato flavours.
Enjoy Life Foods chief sales and marketing officer Joel Warady said: “Our vision with our new packaging was to proudly and boldly demonstrate our ongoing commitment to creating trusted options to the food allergy community.
“Teal is a comforting colour to those with food allergies, and launching the packaging this fall during back-to-school season and Halloween when people struggle to find safe allergy-friendly options felt like perfect timing.”
The new teal packaging is to be made available from next month.
Each refurbished package features Enjoy Life’s red logo and highlights the brand’s motto and simple ingredients.
It also displays allergy-friendly ingredient callouts and Vegan, Certified Gluten-Free and Non-GMO Project Verified certifications.
Grain & Seed Bars are also palm oil-free, gluten-free and free from allergens such as wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, mustard, fish, shellfish, and crustaceans.
Each bar contains three types of sorghum, including the popped-sorghum besides certified gluten-free rolled oats.