Hippo Premium Packaging has partnered with multi-speciality medical centre Los Angeles-based Shanti Wellness to create a new logo and brand identity for the company.

Founded by Mohnia Patel, Shanti Wellness is a series of Ayurvedic cannabidiol (CBD) products.

Under the deal, a team from Hippo updated Shanti Wellness flagship line of hemp-derived CBD infused balms, supplements and tinctures with new labels and a logo.

According to the multi-speciality medical centre, the products are receiving a positive response from a loyal customer base in the CBD market.

Hippo Premium Packaging co-founder and CEO Kary Radestock said: “Mohnia came to us for advice on her existing logo. While pretty, the logo didn’t stand out well enough to compete in this rapidly growing market.

“We agreed that the first order of business would be to create an outstanding logo that appealed to their target demographic and set them up for success.

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“You have to stand out, which is becoming increasingly challenging given the amount of competition in these categories. Brands must be thoughtfully designed for longevity, customer loyalty, and appeal.”

Last month, Hippo Premium Packaging partnered with US-based manufacturing company Boveda to develop a packaging system for ABV Cannabis.

Last September, the US-based company introduced Duallok, a new child-resistant packaging line for the cannabis industry.