McDonald’s introduces new packaging outlook in US

7 January 2016 (Last Updated January 7th, 2016 18:30)

McDonald's has unveiled new product packaging in its US outlets.

McD

McDonald's has unveiled new product packaging in its US outlets.

The fast food chain has introduced colourful carry-out bags, fountain beverage cups and sandwich boxes with bold typography.

This new packaging is expected to be expanded across its chain of restaurants throughout the year, totalling to more than 36,000 outlets worldwide.

McDonald's said: "The new look is simple, fresh and consistent with the company's vision to be a modern and progressive burger company."

"It was fun to join these ideas together and create playful pieces that connect our customers to the brand."

The packaging is fun and modern and in line with the firm's commitment to source 100% of its all fibre-based packaging from recycled or certified sources by 2020.

McDonald's global marketing senior director Matt Biespiel said: "Every day, 69 million customers visit McDonald's around the world and this new packaging will be a noticeable change.

"It was fun to join these ideas together and create playful pieces that connect our customers to the brand."

Last June, McDonald's introduced a cardboard-made packaging called McBike, which can be fastened onto the handlebars of a bicycle.

The bag can be unfolded into a tray and hold a burger, fries and a drink.


Image: McDonald's revamped packaging is fun and modern. Photo: courtesy of McDonald's.