McDonald’s has unveiled new product packaging in its US outlets.

The fast food chain has introduced colourful carry-out bags, fountain beverage cups and sandwich boxes with bold typography.

This new packaging is expected to be expanded across its chain of restaurants throughout the year, totalling to more than 36,000 outlets worldwide.

McDonald’s said: "The new look is simple, fresh and consistent with the company’s vision to be a modern and progressive burger company."

"It was fun to join these ideas together and create playful pieces that connect our customers to the brand."

The packaging is fun and modern and in line with the firm’s commitment to source 100% of its all fibre-based packaging from recycled or certified sources by 2020.

McDonald’s global marketing senior director Matt Biespiel said: "Every day, 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

"It was fun to join these ideas together and create playful pieces that connect our customers to the brand."

Last June, McDonald’s introduced a cardboard-made packaging called McBike, which can be fastened onto the handlebars of a bicycle.

The bag can be unfolded into a tray and hold a burger, fries and a drink.

Image: McDonald’s revamped packaging is fun and modern. Photo: courtesy of McDonald’s.