Printing and packaging company SunDance has incorporated bespoke coffee pouches fitted with degassing valves into its flexible packaging selection.

The format links valve technology with digital printing and helps clients purchase stock aligned with real demand instead of having to opt for large batches.

The packaging utilises a one-way mechanism that lets carbon dioxide vent from roasted beans without permitting ambient oxygen to enter the interior.

This operation safeguards flavour, scent, and general product standards during transit, warehousing, and shop presentation, the company said.

The offering targets niche coffee roasters, newer brands, seasonal products, limited-edition blends, subscription schemes, and new rollouts.

According to SunDance, clients can adapt the exterior with specific graphics, messaging, and product details.

Although designed primarily for ground and whole-bean coffee, the pouches can also be used across other dry goods and speciality food sectors requiring odour and freshness preservation.

SunDance president JohnHenry Ruggieri said: "Coffee brands need packaging that protects product quality while providing flexibility as their business grows.”

Last month, the company broadened the use of its POUCH³ flexible packaging to the cereal segment.

SunDance said POUCH³ changes that arrangement via a patented cuboid flexible design that seeks to combine the shelf presence of a box with changes in material use, pack graphics and logistics.

POUCH³ differs from standard stand-up pouches by retaining a rigid-looking, box-style form and offering six printable sides.