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  1. AlpVision
14 November 2010

PackExpo 2010 Sees Launch of AlpVision’s North American Sales Activities

The PackExpo 2010 edition in Chicago, US, on 31 October – 3 November 2010 was the opportunity for AlpVision to launch its North American sales activities based at its newly opened regional office, located in the Sears Tower (Willis Tower), 84th floor.

The stand was manned by the newly appointed regional manager and our corporate communications manager. In response to a pre-show direct mailing, numerous visitors stopped at our booth #4471 to see a live demonstration of both the on-packaging and on-product authentication solutions. In both cases, product authentication requires only a regular off-the-shelf flatbed scanner and a PC loaded with dedicated software.

This was also the opportunity to welcome the numerous packaging printers already producing Cryptoglyph protected folding boxes and blister packs for Fortune 2000 manufacturers of branded products.

On April 3 2014, the European Commission published an updated version of the Tobacco Products Directive (2014/40/ EU), effectively repealing 2001/37/EC.
This document outlines exactly what the European Commission's revised Tobacco Products Directive means for brand owners.
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