Mondi has created a brown paper packaging format using digital printing techniques for Kärcher’s S 4 Twin Go!Further push sweeper.
The cleaning appliance incorporates 30% recycled plastic across its components, said the packaging firm.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Kärcher sought packaging that displayed the equipment’s recycled composition while preserving visual legibility and standard brand colours.
To address these requirements, the production process applied a multi-colour digital method over a white base layer.
This approach allowed graphics, imagery, and Kärcher’s yellow colour to appear clearly on the brown paperboard, while maintaining definition for fine typography and European Article Number (EAN) barcodes.
The production setup uses direct computer-to-print systems without printing plates, allowing packaging volume to be aligned with order demand to avoid excess inventory.
The boxes are printed with water-based inks certified by Swiss Quality Testing Services for primary packaging use.
Kärcher buyer packaging lead Janis Walker said: “As a long-standing partner, we particularly value Mondi’s ability to translate our requirements for brand impact and sustainability into packaging solutions that work in practice. For the launch of our new push sweeper, Mondi helped make the sustainability concept of our product visible on the packaging without compromising colour reproduction, design quality or brand presence.”
Last month, Mondi created a revised packaging approach for Stiebel Eltron’s water heater products, cutting the number of corrugated board grades used by more than 75% while keeping product protection in place.
The change applies to packaging for instantaneous water heaters and small storage units shipped by Stiebel Eltron to markets worldwide.
Approximately 150 corrugated packaging versions were used previously.
