3D optical variable device (OVD) technology is a patented technology that is offered exclusively by CCL, for labels. It is a unique printing process enabling all sub-microscopic gratings, including holograms, to be produced and applied in-line with other print. The printing technology gives the licensee full control of the holographic manufacturing process.

Advantages:

• No hot or cold foil, adhesives or off-line application equipment
• In-line processing with other print stations
• Printed on conventional printing presses at conventional gravure speeds
• Complete ability to register with other print units
• Significant economic advantage when selectively metalizing
• The ability to apply OVDs to products previously excluded by cost
• Flexibility to change images quickly
• Integrated OVD / print design

3D OVD is one simple, cost-effective step towards enhanced brand recognition.