CCL Label Announces Successful Joint Venture in the Middle East

Labelled bottles

Pacman-CCL is a 50:50 joint venture between Albwardy Investment and CCL Label. Pacman-CCL operates four production facilities strategically located in the United Arab Emirates, Oman, Egypt and the Kingdom of Saudi Arabia. From these locations the company can efficiently deliver quality-printed labels throughout the entire Middle East region and beyond.

In addition to its production units, Pacman-CCL has at its disposal a large sales team moving across the Middle East and Africa to help provide a unique level of customer service wherever a customer may be based. Simply put, Pacman-CCL can reach parts of the region other label printers cannot reach.

Printing techniques

With the vast array of printing technologies available at Pacman-CCL, including combination printing for enhanced print effects, we are able to be fully responsive to the diverse packaging requirements of the food and beverage industry.

An attractive label will whet the consumer’s appetite whilst the label itself may have to withstand extremes of temperature (e.g. ice water). Strict compliance with international hygiene standards is also a must, and Pacman-CCL’s philosophy of using only the highest quality, globally renowned suppliers of materials and inks ensures such compliance.

Exclusive production facilities

All production facilities can offer several printing techniques and have presses that run 24 hours a day, seven days a week, which satisfy the demands of existing and new customers in the Middle East and Africa. Moreover, each of the locations is ISO 9001 certified.

The production sites employ the best qualified and experienced personnel in the printing industry and the utilisation of state-of-the-art technology and the finest raw materials.

A fully equipped in-house pre-press department equipped with the latest HD Flexo Digital Plate making technology ensures we output labels of premium print finish right from the start.

By collaborating with world-renowned suppliers and machine manufacturers, Pacman-CCL can provide the most comprehensive labeling solutions available.

CCL chief executive Geoffrey Martin said, "Pacman Group is the most respected name in the label industry in this part of the world, and we are delighted to bring CCL’s global customers, procurement efficiencies and technical know-how to this new geographic territory. We are especially proud of this joint venture with Albwardy Investment as it is clearly one of the most highly regarded business leaders in this part of the world. The new venture continues to build on our strategy to invest in the world’s emerging markets that are so important for many of our consumer product customers."

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