INX Digital Czech Nets Prague Pro Hockey Team Sponsorship
INX Digital Czech has emulated many successful US companies by sponsoring a local hockey team, but in Prague.
For the first time in the company’s history, it has signed a corporate sponsorship agreement this season with a popular hockey team in Prague. The deal provides prominent in-arena signage and a skybox suite for entertaining clients at Sparta Praha games, one of the most famous and successful clubs in Czech Republic hockey history.
INX Digital Czech managing director Avi Bukai said: "Ice hockey is very popular here. The games are shown on television and the exposure is huge.
"We agreed to the sponsorship realising it would increase our visibility and value in the market place. Combined with providing our clients and guests with an entertainment experience they will remember, we believe it will help drive sales."
The INX Digital logo is highly visible above the goal nets at each end of the Tipsport rink, the second largest arena in the Czech Republic, with more than 13,000 seats.
The regular season began in September and runs through March before the playoffs begin, which will provide INX Digital additional exposure.