This document outlines exactly what the European Commission's revised Tobacco Products Directive means for brand...
AlpVision will exhibit at PACK EXPO 2012 and showcase its iPhone application for instant product authentication and counterfeit protection. See a live demonstration on packaging, labeling and plastic molded parts on 28 – 31 October, 2012, at Stand No S-3060 in the Pharmaceutical Pavilion at McCormick Place in Chicago, Illinois.
Recent studies suggest that global smartphone ownership and app usage are on the rise and may become a powerful asset in the fight against counterfeiting.
For that reason, AlpVision, a world leader in digital invisible technologies for product authentication and counterfeit protection, has developed an iPhone application capable of detecting Cryptoglyph® – a digital invisible marking that is applied to cartons, leaflets, labels and blister packs using regular visible ink and standard printing processes – and Fingerprint™ – a breakthrough authentication solution that tracks and authenticates mass produced objects manufactured by molding without changing the standard molding practices.
Unlike other mobile authentication solutions available on the market today, AlpVision’s iPhone authentication application is capable of detecting covert / invisible safety features. Working in real-time, it determines the authenticity of a package or product within seconds. Product-specific and user-friendly, the application works flawlessly with a variety of packaging materials (paper, board, plastic and glass) and packaging types (flat and round surfaces).
In addition to providing instant positive authentication, it also allows brand owners to connect with and market directly to experts in the field, supply chain agents and consumers alike. AlpVision’s iPhone authentication application is therefore a powerful tool to perform market studies, announce product releases, promotional discounts and upcoming news and events.
To learn more about AlpVision’s mobile authentication solution and to see a live demonstration, please visit AlpVision at PACK EXPO 2012, to be held from 28 – 31 October, 2012 at McCormick Place in Chicago, Illinois.
On April 3 2014, the European Commission published an updated version of the Tobacco Products...