Ball Aluminum Cups has partnered with the Copper Mountain Resort in Colorado and the POWDR Adventure Lifestyle Corporation to install a reverse vending machine (RVM) at the resort’s food hall, Jack’s Slopeside Grill.

Ball Corporation, a global provider of sustainable aluminium beverage packaging, worked with recycling data collection provider Recycle Track Systems (RTS) to install the RVM, which is powered by RTS’s Cycle platform.

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The aim is to incentivise increased recycling rates at one of the most popular ski resorts in Colorado and educate consumers about the benefits of using aluminum.

Guests can insert their Ball Aluminum Cup, aluminium can or aluminium bottle into the front of the machine, which then uses a conveyor belt to scan, crush and sort the aluminium packaging. Once the packaging is sorted, users will have the opportunity to scan a QR code and may be rewarded with merchandise.

The Cycle-powered RVM installation will aid Copper Mountain Resort’s existing waste diversion efforts. At the end of the season, the RVM will be able to provide metrics on the quantity, type and mass of aluminum recycled.

The Ball Aluminum Cup is composed of 90% recycled content and is available in five different sizes.

Ball Aluminum Cups vice-president of commercial Michelle Fick commented: “We believe interacting with the RVM will encourage guests to make more sustainable everyday choices while enhancing their experience at the resort.”

In late 2023, Ball Aluminum Cups installed another RVM at the Red Rocks Amphitheatre’s Top Plaza venue in Denver, Colorado.