New tricks: repackaging heritage brands
Long-standing brands trade on their heritage, a quality that is reinforced by familiar packaging design. But heritage brands often need a revamp to move with the…
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Long-standing brands trade on their heritage, a quality that is reinforced by familiar packaging design. But heritage brands often need a revamp to move with the…
By Chris LoModern developments in flexible packaging are bringing pouches, films and foils to the market on an unprecedented scale. We…
By Chris LoThe ever-improving performance of eco-friendly alternative ink is making waves in the printing and packaging world. Covering water-based and…
By Chris LoToday's packaging material is expected to play a greater role in product integrity and sustainability than ever. Chris Lo…
By Chris LoThe presence of sleeve-labels on store shelves and within the packaging market is growing faster than ever. Chris Lo…
By Chris LoNew EU labelling laws are forcing companies to look more closely at the accuracy of product information. Chris Lo…
By Chris LoThere may be no such thing as 'child-proof', but child-resistant packaging can make a big difference to product safety.…
By Chris LoThe new eco-friendly bottles of PepsiCo and Coca-Cola are the latest extension of a long-standing corporate rivalry. As these…
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