The newly-shaped Evian PET bottle has clear lines and, together with the Pressure Sensitive Label, it upgrades the product clearly, with a view to driving business growth in the premium water category.
The modern and eye-catching design of the label creates fantastic visual effects and stands out from its competitors on store shelves.
The background: each drop of Evian natural mineral water starts off as rain or snow high up on the pristine peaks of the French Alps, travelling through a vast mineral aquifer deep within the mountains, before emerging at last at the spring in Evian-Les-Bains.
This is the 15 year journey Evian reproduced in harmony with two labels on a convenient PET bottle, both for at home and on the go.
A perfect working interaction between a transparent front and double printed back label do highlight the French Alps when viewed from the front, which are the origins of Evian natural mineral water dating back thousands of years.