Thin Film Electronics ASA, a global leader in printed electronics and smart systems, has announced a partnership with Constantia Flexibles.
The two companies are collaborating to deliver pressure sensitive labels utilising Thinfilm’s NFC OpenSense™ technology to leading brands within the beverages industries for consumer engagement and mobile marketing applications.
As part of the partnership, Thinfilm received a six-figure unit order from Constantia for NFC OpenSense. The partners are now working closely to create key manufacturing and application processes for incorporating NFC OpenSense technology into wine, spirit, and beverage labels as well as flexible packaging for consumer packaged goods (CPG).
NFC OpenSense tags are thin, flexible labels that can detect both a product’s ‘factory sealed’ and ‘opened’ states and wirelessly communicate contextual content to consumers with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and, when combined with a custom app and cloud-based software, enables item-level communication to a ‘market of one’.
In addition, the tags remain active even after a product’s factory seal has been broken, empowering brands to engage in consumer dialogue that extends beyond the point-of-sale and continues throughout the product’s lifetime, including the opportunity to repurchase.
"Constantia Flexibles is excited to help bring Thinfilm’s NFC OpenSense technology to the label marketplace," said Mike Henry, EVP Label Division at Constantia Flexibles. "We have been collaborating with Thinfilm for over a year and are convinced our companies share an innovative DNA that will lead to real market differentiation."
The label-focused initiatives are being managed by Constantia Flexibles’ Label Division. These collaborative efforts aim to position Constantia Flexibles as a leading Thinfilm preferred converter partner moving forward.
"We are very pleased to be partnering with one of the premier flexible packaging and label firms in the industry," said Davor Sutija, CEO of Thinfilm. "We look forward to leveraging Constantia Flexibles’ expertise in order to optimise processes for the integration of NFC OpenSense into packaging and make this powerful technology accessible to their clients."
About Thin Film Electronics ASA
Thinfilm is a leader in the development and commercialisation of printed electronics. The first to commercialise printed, rewritable memory, the company is creating printed systems that include memory, sensing, display, and wireless communication, all at a low cost unmatched by any other electronic technology.
Thinfilm’s roadmap integrates technology from a strong and growing ecosystem of partners to enable the Internet of Everything by bringing intelligence to disposable goods.
Thin Film Electronics ASA (Thinfilm) is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, US; and sales offices in the US, Hong Kong, and Singapore.