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  1. AlpVision
20 March 2011

AlpVision Signs Deals with Two More Pharma Manufacturers for Covert Digital Solutions

Following Debiopharm’s decision to rely on AlpVision anti-counterfeiting solutions to protect their products against counterfeits, which was reported back in January 2011, two other main pharmaceutical producers of branded medicines have signed licences for roll-out of AlpVision’s covert digital solutions for product authentication. The worldwide deployment will take place in the course of 2011.

This confirms AlpVision as a leading provider of the pharmaceutical industry, helping branded product manufacturers to combat counterfeiting and to uncover market diversion and other frauds.

On April 3 2014, the European Commission published an updated version of the Tobacco Products Directive (2014/40/ EU), effectively repealing 2001/37/EC.
This document outlines exactly what the European Commission's revised Tobacco Products Directive means for brand owners.
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