Perfect Automation Join Forces with UK-Based Parkside to Deliver Innovative Packaging Solutions to the Australian Market

Perfect Automation

Perfect Automation has collaborated with leading UK-based packaging solutions provider Parkside to deliver two new packaging solutions to the Australian market.

Parkside has designed LIDD®, a revolutionary film lidding development suitable for the ready meal market, and Parkscribe™, a new reclosable pack ideal for fruit and vegetables. Perfect Automation will market the products in Australia under its Perfectseal brand.

"Our strategic partnership and collaboration drives innovation and speeds up delivery to market. Together with Parkside, we can deliver products that tick all the boxes for Australian consumers in terms of convenience, appearance and added value," said Peter Cumberlege, director of the Perfect Automation packaging division, PA Packaging Solutions.

Perfectseal is a machine, packaging and service support programme which offers an easy means to transition into tray sealing for ready meals and tamper proof film sealed punnets for the fruit market replacing existing clamshell or flow wrapped packs.

LIDD is a laminated peelable pack design for the ready meals market eliminating the need for secondary packaging, such as carton board sleeves and additional pack labelling. It is a reverse printed duplex laminate, which uses a pressure sensitive adhesive, allowing the layers of the laminate to be peeled from each other.

The top web of the laminated lidding film can be printed on both sides, with the surface of the film carrying marketing and nutritional information, whilst the reverse of the film can be printed with cooking instructions.

The new fruit and vegetable pack features a built in reclosable PET lidding film that is strong enough to maintain product freshness and provides a quick and easy peel for consumer convenience.

The unique film can be heat-sealed to virtually any pack size or material and high-impact text and graphics can be printed directly on to the film, with a reclosable opening only 5mm off the flange of the tray. This replaces the need for a label and creates a large opening aperture.

Established for more than 40 years, Parkside is a global packaging supplier with manufacturing sites in both the UK and Asia. The company has grown into a leading flexibles manufacturer, delivering advanced packaging expertise to the food & drink, medical, pharmaceutical, household and personal care industries.

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